Vegan cosmetics market seen reaching $29.8 billion by 2030

The global vegan cosmetics market is projected to grow from $19.5 billion in 2025 to nearly $29.9 billion by 2030, driven by demand for cruelty-free, natural and sustainable beauty products. Europe was the largest regional market in 2025, and a new report highlights rising regulatory support and consumer pressure shaping the sector.

Why it matters: - Vegan cosmetics are moving from a niche category to a mainstream beauty segment as consumers increasingly favor products without animal-derived ingredients or animal testing. - The market’s growth signals more room for natural, plant-based and sustainability-focused brands in skincare and makeup. - Regulatory support for cruelty-free products is also strengthening the category’s outlook.

What happened: - The Business Research Company released its Vegan Cosmetics Global Market Report 2026 – Market Size, Trends, And Forecast 2026-2035 on June 5, 2026. - The report projects the vegan cosmetics market will rise from $19.5 billion in 2025 to $21.29 billion in 2026. - The report says the market will reach $29.89 billion by 2030, at an 8.9% CAGR during the forecast period. - Europe was the largest regional market in 2025. - The analysis covers Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, the Middle East and Africa.

The details: - Vegan cosmetics are beauty products made without animal-derived ingredients. - The products are positioned as gentler alternatives that rely on natural and plant-based components. - Growth in 2025 and 2026 was driven by ethical beauty awareness, preference for natural ingredients, early adoption of clean cosmetics, rejection of animal-derived components and premium beauty trends. - The report points to rising demand for sustainable and health-conscious beauty products, wider retail availability, stricter regulations and conscious consumer movements as drivers through 2030. - Key trends include cruelty-free products, ethical and clean formulations, plant-based alternatives, chemical-free cosmetics and skin-friendly natural beauty solutions. - The report’s 2026 edition adds market attractiveness scoring, total addressable market analysis, company scoring matrix graphics and tables, Excel-based forecasting dashboards, market hotspots infographics, key technology and future trend analysis, and updated graphics and tables. - The Business Research Company also promoted related reports on cruelty-free makeup, natural cosmetics and vegan food. - The company listed contact details for Saumya Sahay, along with regional phone numbers, email and the company website.

Between the lines: - The report frames vegan cosmetics as part of a broader shift in beauty toward ethical consumption, not just ingredient substitution. - A validated petition with more than 1.2 million signatures in the European Citizens’ Initiative “Save Cruelty-Free Cosmetics – Commit to a Europe without Animal Testing” shows how consumer activism can reinforce regulatory pressure. - The petition was presented to the European Parliament on May 25, 2023, underscoring how animal-testing concerns are becoming a policy issue as well as a market one.

What’s next: - The market is expected to keep expanding as retailers widen shelf space and brands respond to consumer demand for cruelty-free and plant-based products. - Stronger regulation and continued consumer activism could accelerate product reformulation and market entry by new brands. - The report indicates future growth will hinge on how quickly the industry scales ethical, clean and skin-friendly formulations.

The bottom line: - Vegan cosmetics are on track to become a bigger share of global beauty spending, with ethics, sustainability and health concerns driving the category’s next phase of growth.